If you use social media as a business tool, then their main task is to increase sales.
But buying or ordering a service is the ultimate form of communication with the audience. It is preceded by a number of processes: initial interest in the company, building trust and loyalty to its activities, maintaining constant interaction. All this can be summed up in one phrase — audience engagement. In this article, we will look at how you can increase this indicator, and how you can get tik tok followers, if you work for a foreign consumer?
Professional tips for increasing engagement
If you analyze the advice of social media marketers, they highlight several main factors that can increase audience engagement in your project:
- the emphasis should be on personal brand;
- the need to maintain a constant dialogue with the audience;
- adherence to a certain template when creating content;
- maintaining the relevance of your product.
What is audience engagement
By engagement it is necessary to understand the reactions arising from the audience when studying publications. Specifically, these are all likes / dislikes, reposts and comments left under the post. Engagement can be calculated in terms of a specific post, per day, or overall reach. For example, consider its calculation by post. To do this, the entire number of reactions must be multiplied by 100% and divided by the total number of subscribers.
What is high engagement for? To increase audience reach. If an algorithm built into any social network tracks a large number of reactions to a post, it starts automatically showing it to a larger number of users.
Engagement also increases the level of trust in a brand or a particular company. When visitors see activity on social media pages, they join it with great enthusiasm. Any activity provokes even more activity. Psychologists have long noted this point: if you see that your friends have liked a certain post, you are more likely to like it too.
To increase engagement, pay maximum attention to analyzing your audience. There are even certain services for this. They allow you to track which posts on which topics have found the maximum response. Also try to think about the potential benefits to your reader.